BLACK FRIDAY in 8 steps

In order to attract customers to your online store with attractive offers, you need more than MEGA discounts. Your marketing strategy must of course be well thought out and even more important is precise implementation. With the right measures, even as a small to medium-sized online store, you can maximize your sales figures, win new customers and assert yourself in the market.

Here are some proven strategies to help you make the most of Black Friday:

1. Focus on your niche
Instead of fighting with the big players for the mass of customers, you should focus on your niche. Use your expertise in a specific area to create tailor-made offers for your target group. Put your bestsellers in the foreground or develop exclusive Black Friday bundles that are only available on that day.

2. Start early
Prepare your customers for your offers weeks before Black Friday. Use social media and email marketing to build excitement and announce your deals. Email newsletters are particularly good for informing regular customers about exclusive discounts early on.

3. Personalized email campaigns
Efficient email marketing can be a key success factor. Use personalized messages to target customers with the products they are interested in. Create clever email campaigns with clear calls to action, from announcements to last-chance reminders.

4. Creative social media campaigns
Use creative social media content that grabs attention. Videos, interactive posts, or countdown posts are great ways to make your Black Friday deals go viral. Micro-influencers from your niche can also help increase your reach organically.

5. Exclusivity and urgency
Use the principle of scarcity: Time-limited offers or limited products increase urgency and motivate customers to act quickly. "Only 24 hours" discounts or "early bird" deals create a feeling of exclusivity and can increase the rush.

6. Technical optimization!!!
A smooth, mobile-optimized online store is crucial. Make sure your platform can handle high traffic and the purchasing process is as easy as possible. Every extra click can cost potential customers.

7. Retargeting for the undecided
Many customers will browse first without making a purchase. This is where retargeting comes in: Retarget these visitors with targeted advertising and offer them personalized discounts or “last chance” offers to complete the purchase.

8. Customer loyalty after the event
After Black Friday comes the next big sales opportunity/flash sale. Use the opportunity to retain your new customers for the long term. Surprise them with a thank you email and inform them about upcoming promotions or loyalty programs to motivate them to make repeat purchases.

We will help you get started successfully – immediately!
Time is money, and on Black Friday every second counts. If you are worried about implementing all these measures in time, you can rely on us. We have already prepared everything and are ready to implement the strategies seamlessly for you. Our team is at your side with tailor-made solutions - from conception to implementation. All you have to do is give us the green light and we will make sure that your online shop is perfectly prepared for Black Friday.

Let's work together to make sure you get the most out of the shopping event of the year. Write to us directly or give us a call and we'll get started for you right away!