Set up Shopify Google Analytics 4

Information about Google Analytics 4, the next generation of analytics that collects event-based data from websites and apps

• Collection of website and app data for a better understanding of the purchasing process
• Use event-based instead of session-based data
• Privacy settings such as analytics without cookies and behavior and conversion modeling
• Predictive capabilities for guidance without complicated models
• Direct integration into media platforms for more interactions with your website or app

ATTENTION: as of July 1, 2023, new data will no longer be processed in standard Universal Analytics properties. After this date, you will still be able to view your Universal Analytics reports for a while. However, new data will only flow into the Google Analytics 4 properties.