Set up WooCommerce Google Analytics 4

The next generation of analytics – Google Analytics 4

Information about Google Analytics 4, the next generation of analytics that collects event-based data from websites and apps
  • Collection of website and app data for a better understanding of the purchasing process
  • Use event-based instead of session-based data
  • Privacy settings such as analytics without cookies and behavior and conversion modeling
  • Predictive capabilities for guidance without complicated models
  • Direct integration into media platforms for more interactions with your website or app

ATTENTION: as of July 1, 2023, new data will no longer be processed in standard Universal Analytics properties. After this date, you will still be able to view your Universal Analytics reports for a while. However, new data will only flow into the Google Analytics 4 properties.

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Our tip

Particularly suitable for companies whose products or services are not suitable for social ads or offline advertising

Our hint

Not suitable for companies or service providers with a small advertising budget who are just starting out and do not want to expand

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